Addiction Treatment Marketing, Part 1 (5 CE)

In this course, attendees examine the fundamental questions: “What is addiction treatment marketing?” and “How
is representing a program different than selling one?” The presenter will explore key advertising and marketing
issues, including the marketer’s role and responsibilities, mission and brand, and professionalism and etiquette. Best
practices will be explored for situations when marketers are interacting with diverse populations of prospective and
current patients and families, the admissions team and the clinical team.